Pioneering Auto Care Chain Demonstrates Business Model is Dominating with Strong Year-Over-Year Sales
Honest-1 Auto Care (Honest-1), a national full-service auto care company that is 100 percent ESA® Certified Eco-Friendly, announced a 31 percent revenue increase from quarter one of 2012 to quarter one of 2013. This continued growth comes on the heels of the 33.4 percent system-wide sales increase Honest-1 experienced in 2012 over 2011, the best increase in the company’s history.“Demonstrated through the hard-work of every associate in our network, we are thrilled to see returns this strong from a year-over-year perspective, especially because this is generally an unprecedented type of increase in the automotive or franchising world,” said Rissy Sutherland, COO of Honest-1 Auto Care. “From a strategic growth standpoint, we are just getting started. We have made some strong expansion strides in the past year and are focused on the next phase of our company’s progress.”
Marked by two new region developer deals signed in quarter one to further anchor the growing company in the Midwest and East Coast, Honest-1 is slated for significant location expansion this year.
Chip Baranowski, Vice President of Franchise Development for Honest-1 Auto Care, cites the importance of market diversification to the company’s future sales health.
“We have cornerstone regions where we are very strong such as Arizona, Minnesota and the Pacific Northwest,” Baranowski said. “But growing into Ohio, for example, we hope demonstrates to customers our approach to auto service works because of the customer-centric values we have in place – honesty, a comfortable experience, and a meaningful car care education for customers. We can’t wait to roll up our sleeves and keep things going.”
Honest-1 prides itself on servicing the customer from all capacities. From an informational standpoint, their technicians have a wide scope of knowledge to impart for general and more advanced transmission-based service work on their website, tips that help preserve the long-term efficiency of one’s vehicle. They provide all scopes of service work, from basic oil changes to full transmission diagnostics and complete auto repair services, to ensure the customer feels comfortable that every single repair job or recommendation will help improve the vehicle and is actually necessary.
Aiming to fix the auto care customer experience, H-1 also took the time to re-define how the entire experience should look and feel, from the customer service members at the front desk to the waiting areas and top-quality amenities available while customers wait. Plus, Honest-1 utilizes technology to review repairs with their customers by showing the customer their vehicle and service issues in a 3D interface to visually see their vehicle needs, and not just hear it from their customer service manager. These, in addition to their consistent and trusting social media voice, demonstrate why Honest-1 “gets” their customer more than any other auto care company.
“We work hard to be not only a company servicing vehicles, but one that is a partner to each customer,” said Sutherland. “That’s why we encourage everyone to come into the shop to receive a FREE safety inspection. We also encourage our customers to ‘like’ us on Facebook to learn additional details about how we plan to work together to grow Honest-1 and our communities to the next level.”
Honest-1 Auto Care plans to expand into additional markets around the country including, Phoenix, Atlanta, Nashville, Indianapolis, Miami, Orlando, Raleigh, Charlotte, Michigan, Minneapolis, Salt Lake City, Las Vegas, Denver, and many others. For more information about Honest-1 franchising, visit www.h1franchise.com.
