 Honest-1 was recently featured in INBusiness Magazine of Phoenix in an article titled, "Slowing Down Pays Off in Franchise Expanshion".The article discusses the growth that Honest-1 Auto Care has experienced in the last year, increasing system-wide sales by 36% from 2011 to 2012. Owner Rissy Sutherland talked about what sets Honest-1 apart from industry competitors with its Eco-Friendly approach and customer-centric view, after conducting extensive research to find what was missing for consumers in their automotive experience. The article also includes talk of expansion plans for the Phoenix-area as well as growth plans for the entire company in 2013. Click HERE for the full article or begin reading below: Slowing Down Pays Off in Franchise Expansion |
Jumat, 29 Maret 2013
Honest-1 Auto Care Featured in INBusiness Magazine
Senin, 25 Maret 2013
Sabtu, 23 Maret 2013
What is Turtlewax about?
What is Turtlewax about?
visit: http://www.turtlewax.com/about-us.aspx
It all began over 60 years ago when Ben and Marie Hirsch mixed and filled bottles of premium car polish in a bath tub of a small Chicago storefront in order to fulfil Ben's dream of creating the first premium car polish.
The product was originally called Plastone until one day, while on a business trip in Beloit, Wisconsin, Ben came across Turtle Creek. He began to make the connection between a turtle's protective and shiny shell, and his premium car polish. At that moment, the Turtle Wax name was born and quickly grew to be America's most popular car polish.
Ben's family played an important role in the Turtle Wax success. His wife Marie helped him to get the business off the ground and growing.
In 1966, Ben and Marie's daughter Sondra began working at Turtle Wax. Sondra was appointed Chairman of the Board in 1972, and her husband, Denis Heally joined the company in 1971 after a successful R&D career with Colgate-Palmolive and Mennen, and took over as CEO and president. Sondra and Denis took the company from a modest size to its current position as worldwide industry leader. Today, the family tradition continues to carry on with Denis and Sondra as Co-Chairman of the Board, and their son, Denis John Healy as the Chief Executive Officer of Turtle Wax.
Turtle Wax has grown from a bathtub brew to the world leader in auto appearance technology, largely due to the strength of its product research and development team. Considered the finest in the industry, the Turtle Wax "Shineologists" have continually led the way with breakthrough products and concepts. Today, the Turtle Wax name is synonymous with automotive care leadership in over 60 countries across the world. Thanks to the on-going and innovative product development, the world's cars will continue to shine for years to come!
To Visit our sample detailing outcome with Turtle related product? [Click Here]
To request for Freelance detailing service/mobile detailing service? [Click Here]
To catch the best deal and best offer from Turtlewax DIY|Pro related product? [Click Here]
visit: http://www.turtlewax.com/about-us.aspx
History
Turtle Wax has been the leader in car care products for over 60 years. Australia has always had a love affair with their cars, and Turtle Wax has been there nearly every kilometre of the way.It all began over 60 years ago when Ben and Marie Hirsch mixed and filled bottles of premium car polish in a bath tub of a small Chicago storefront in order to fulfil Ben's dream of creating the first premium car polish.
The product was originally called Plastone until one day, while on a business trip in Beloit, Wisconsin, Ben came across Turtle Creek. He began to make the connection between a turtle's protective and shiny shell, and his premium car polish. At that moment, the Turtle Wax name was born and quickly grew to be America's most popular car polish.
Ben's family played an important role in the Turtle Wax success. His wife Marie helped him to get the business off the ground and growing.
In 1966, Ben and Marie's daughter Sondra began working at Turtle Wax. Sondra was appointed Chairman of the Board in 1972, and her husband, Denis Heally joined the company in 1971 after a successful R&D career with Colgate-Palmolive and Mennen, and took over as CEO and president. Sondra and Denis took the company from a modest size to its current position as worldwide industry leader. Today, the family tradition continues to carry on with Denis and Sondra as Co-Chairman of the Board, and their son, Denis John Healy as the Chief Executive Officer of Turtle Wax.
Turtle Wax has grown from a bathtub brew to the world leader in auto appearance technology, largely due to the strength of its product research and development team. Considered the finest in the industry, the Turtle Wax "Shineologists" have continually led the way with breakthrough products and concepts. Today, the Turtle Wax name is synonymous with automotive care leadership in over 60 countries across the world. Thanks to the on-going and innovative product development, the world's cars will continue to shine for years to come!
To Visit our sample detailing outcome with Turtle related product? [Click Here]
To request for Freelance detailing service/mobile detailing service? [Click Here]
To catch the best deal and best offer from Turtlewax DIY|Pro related product? [Click Here]
Who is Barry Meguiar
Who is Barry Meguiar
visit Meguiar's website: http://www.meguiars.com/en/heritage/about/
Barry Meguiar represents the third generation of the company his grandfather founded in 1901. For Barry, working at Meguiar's started during his grade school years, working summers replacing production employees when they went on vacation.
In high school, he began working part-time year round in accounting, becoming the one-man accounting department during his college years. Meguiar's gross sales were $600,000 per year, with most of the 12 employees being family members.
Upon graduation from college, Barry and his wife Karen moved to Detroit to look after Meguiar's relations with GM, Ford, and Chrysler and to manage Meguiar's sales in the eastern third of the United States. Only in a family business could someone so young be exposed to such challenging sales opportunities.
While Meguiar's was exclusively viewed by the family as a professional brand for the car makers, car dealers, body shops and detailers, Barry saw a big opportunity looming in the consumer marketplace. Having grown up in the Southern California car culture, Barry was drawn to car shows all over the country. To his surprise, he kept finding that Meguiar's No. 7 Sealer and Reseal Glaze were being used by all of the top show car exhibitors.
Eventually, it became apparent that most custom car painters were using Meguiar's products because of their unique ability to remove swirl marks and keep fine paint finishes looking brilliant. This led to a family meeting in 1969 where Barry received approval to take Meguiar's into the consumer marketplace. His goal was to create a new brand of Meguiar's products aimed specifically at car guys. After four years of preparations, formulations, and various package designs, the very first consumer product, Meguiar's Liquid Cleaner Wax was launched at the 1973 APAA Show in Chicago.
At the time, automotive enthusiasts had no recognition among the "mass retailers" who controlled the marketplace. Undaunted, Barry's relentless passion and work ethic eventually led to retailer after retailer, featuring Meguiar's Cleaner Wax on their shelves. The rest is history with the average retailer showcasing 40 to 50 separate Meguiar's products on its shelves.
Without any funds for advertising, but determined to earn the respect of one enthusiast at a time, Barry took his products and his passion to car shows. It was the ultimate grassroots program which grew into an international marketing strategy. It was a strategy that paid off, and today, Meguiar's "men in black" can be found at almost every major car show across the country, and around the world, each weekend.
By the mid 1990's, there was growing concern that the car hobby might all but disappear. Car clubs and car shows were falling on bad times with an aging population. To counter this trend, Barry created Car Crazy Radio and Car Crazy Television to unite and mobilize car guys globally, with the goal of promoting and growing the car hobby. Special emphasis was placed on handing the passion for the hobby down to the next generation.
Car Crazy TV is now the longest running show on the SPEED TV and is viewed globally via the Internet and broadcast television. More importantly, regardless of economic fluctuations and for a variety of reasons, the car hobby has been experiencing explosive growth over the last ten years.
For Barry and for everyone at Meguiar's who share his passion, a great foundation has been built for the most exciting days, which always lie ahead.
More news:
IRVINE, Calif. – Best known for its car-care products, the niche boat and car cleaner brand Meguiar’s sold out to 3M on October 3, 2008.
visit Meguiar's website: http://www.meguiars.com/en/heritage/about/
Barry Meguiar represents the third generation of the company his grandfather founded in 1901. For Barry, working at Meguiar's started during his grade school years, working summers replacing production employees when they went on vacation.
In high school, he began working part-time year round in accounting, becoming the one-man accounting department during his college years. Meguiar's gross sales were $600,000 per year, with most of the 12 employees being family members.
Upon graduation from college, Barry and his wife Karen moved to Detroit to look after Meguiar's relations with GM, Ford, and Chrysler and to manage Meguiar's sales in the eastern third of the United States. Only in a family business could someone so young be exposed to such challenging sales opportunities.
While Meguiar's was exclusively viewed by the family as a professional brand for the car makers, car dealers, body shops and detailers, Barry saw a big opportunity looming in the consumer marketplace. Having grown up in the Southern California car culture, Barry was drawn to car shows all over the country. To his surprise, he kept finding that Meguiar's No. 7 Sealer and Reseal Glaze were being used by all of the top show car exhibitors.
Eventually, it became apparent that most custom car painters were using Meguiar's products because of their unique ability to remove swirl marks and keep fine paint finishes looking brilliant. This led to a family meeting in 1969 where Barry received approval to take Meguiar's into the consumer marketplace. His goal was to create a new brand of Meguiar's products aimed specifically at car guys. After four years of preparations, formulations, and various package designs, the very first consumer product, Meguiar's Liquid Cleaner Wax was launched at the 1973 APAA Show in Chicago.
At the time, automotive enthusiasts had no recognition among the "mass retailers" who controlled the marketplace. Undaunted, Barry's relentless passion and work ethic eventually led to retailer after retailer, featuring Meguiar's Cleaner Wax on their shelves. The rest is history with the average retailer showcasing 40 to 50 separate Meguiar's products on its shelves.
Without any funds for advertising, but determined to earn the respect of one enthusiast at a time, Barry took his products and his passion to car shows. It was the ultimate grassroots program which grew into an international marketing strategy. It was a strategy that paid off, and today, Meguiar's "men in black" can be found at almost every major car show across the country, and around the world, each weekend.
By the mid 1990's, there was growing concern that the car hobby might all but disappear. Car clubs and car shows were falling on bad times with an aging population. To counter this trend, Barry created Car Crazy Radio and Car Crazy Television to unite and mobilize car guys globally, with the goal of promoting and growing the car hobby. Special emphasis was placed on handing the passion for the hobby down to the next generation.
Car Crazy TV is now the longest running show on the SPEED TV and is viewed globally via the Internet and broadcast television. More importantly, regardless of economic fluctuations and for a variety of reasons, the car hobby has been experiencing explosive growth over the last ten years.
For Barry and for everyone at Meguiar's who share his passion, a great foundation has been built for the most exciting days, which always lie ahead.
More news:
History of Meguiar’s Car Care Brand
http://www.brandlandusa.com/2009/07/20/history-of-meguiars-car-care-brand/By Garland Pollard
IRVINE, Calif. – Best known for its car-care products, the niche boat and car cleaner brand Meguiar’s sold out to 3M on October 3, 2008.3M already makes a number of automotive products, and the Meguiar’s product line includes waxes, polishes, cleaners, conditioners and protectants for the automotive and marine markets. (At right, a bottle from the mid-1980s, oror perhaps earlier. It was found in an archaeological dig in a much-beloved relation’s garage.)
“The addition of Meguiar’s builds on our professional offering for the automotive industry and brings the expertise of Barry Meguiar in the growing enthusiast market for car-care products,” said Ian Hardgrove, vice president, 3M Automotive Aftermarket Division in a press release last fall.
A bit from their website:
The family business that began over a century ago making furniture polish one bottle at a time in the garage of founder Frank Meguiar, Jr. now spans three generations of Meguiar’s and 92 countries. Meguiar’s, Inc. has become the world’s most respected manufacturer of cleaners, polishes, waxes, conditioners and protectants for every conceivable surface.
We hope the brand can continue to keep its own identity within the 3M family, just as Scotch tape or Post-it notes are sub-brands of 3M. It’s a quirky brand with cult appeal in the nautical market, and you don’t want to mess it up.
Car enthusiasts know Meguiar’s not only for its products, but also for its presence at thousands of car shows.
“Combining with 3M will greatly enhance our ability to serve and support ‘Car Crazy’ people on a global basis,” said Barry Meguiar, president and CEO, Meguiar’s Inc. in a press release last fall.
In the press release, 3M said that its Automotive Aftermarket Division provides a comprehensive line of 3M products for auto body repair professionals and auto enthusiasts. Products include abrasives and accessories, performance cleaning products, waxes, masking tapes, panel bonding adhesives, general adhesives coatings and sealers, paint finishing polishes and compounds, and paint application systems. Complementary acquisitions such as this support 3M’s growth strategy to strengthen its core businesses and expand into adjacent markets.
In the press release, 3M said that its Automotive Aftermarket Division provides a comprehensive line of 3M products for auto body repair professionals and auto enthusiasts. Products include abrasives and accessories, performance cleaning products, waxes, masking tapes, panel bonding adhesives, general adhesives coatings and sealers, paint finishing polishes and compounds, and paint application systems. Complementary acquisitions such as this support 3M’s growth strategy to strengthen its core businesses and expand into adjacent markets.
Meguiar’s is headquartered in Irvine, California, and last fall employed approximately 115 people; Sawaya Segalas & Co., LLC acted as exclusive financial advisor to Meguiar’s Inc.
The car products company has done an excellent job focusing on its niche, car enthusiasts and produces specialized products for every automotive surface, including paint, wheels, tires, and interiors. They also produce Meguiar’s Car Crazy Television and Radio.
More news: http://news.3m.com/press-release/company/3m-acquire-meguiars-inc
3M to Acquire Meguiar's Inc.
Category:
Monday, September 8, 2008 12:00 pm CDT
Dateline:
ST. PAUL, Minn.
Public Company Information:
NYSE:
MMM
"Together, Meguiar’s and 3M will collaborate to deliver even more innovative high performance products for enthusiasts around the world."
ST. PAUL, Minn.--(BUSINESS WIRE)--3M announced today it has entered into an agreement to acquire Meguiar’s Inc., the 100-year-old family business that manufactures the leading Meguiar’s brand of car care products for cleaning and protecting automotive surfaces. Terms of the transaction were not disclosed.
Meguiar’s brings its renowned products and proud history—from its beginnings providing Mirror Glaze polishes and waxes for professional use to today’s top-of-the-line products for everyone dedicated to maintaining a brilliant finish on their vehicles—to 3M’s range of automotive aftermarket products. Meguiar’s products include waxes, polishes, cleaners, conditioners and protectants for the automotive and marine markets.
“The addition of Meguiar’s builds on our professional offering for the automotive industry and brings the expertise of Barry Meguiar in the growing enthusiast market for car care products,” said Ian Hardgrove, vice president, 3M Automotive Aftermarket Division. “Together, Meguiar’s and 3M will collaborate to deliver even more innovative high performance products for enthusiasts around the world.”
Car enthusiasts know Meguiar’s not only for its products but also for its presence at thousands of car shows across the country featuring every type of collector car from hot rods and muscle cars to exotic sports cars to vintage classics. Through Meguiar’s internationally syndicated, multimedia broadcasting network, people with a passion for cars can experience major automotive events and the latest collector car hobby news.
“Combining with 3M will greatly enhance our ability to serve and support Car Crazy people on a global basis,” said Barry Meguiar, president and CEO, Meguiar’s Inc. “We are excited about the opportunity to grow our business by joining forces with one of the world’s great global companies—working together to increase our support of the car hobby worldwide.”
3M’s Automotive Aftermarket Division provides a comprehensive line of 3M products for auto body repair professionals and auto enthusiasts. Products include abrasives and accessories, performance cleaning products, waxes, masking tapes, panel bonding adhesives, general adhesives coatings and sealers, paint finishing polishes and compounds, and paint application systems. Complementary acquisitions such as this support 3M’s growth strategy to strengthen its core businesses and expand into adjacent markets.
Meguiar’s is headquartered in Irvine, Calif., and employs approximately 115 people. The transaction is expected to be completed in the fourth quarter subject to customary closing conditions, including regulatory approvals.
Sawaya Segalas & Co., LLC acted as exclusive financial advisor to Meguiar's Inc.
About Meguiar’s Inc.
For over 100 years, Meguiar’s Inc. has been providing Car Crazy people with specialized state-of-the-art formulations for making the appearance of cars “show car perfect.” Chosen by 20 out of 24 “Best of Class” winners at the 2008 Pebble Beach Concours d’Elegance, Meguiar’s provides highly specialized products for every automotive surface, including paint, wheels, tires, and interiors. As part of its passionate support for the car hobby, Meguiar’s sponsors more than 11,000 car shows globally and produces Meguiar’s Car Crazy Television and Radio that represent car enthusiasts worldwide.
About 3M
A recognized leader in research and development, 3M produces thousands of innovative products for dozens of diverse markets. 3M’s core strength is applying its more than 40 distinct technology platforms – often in combination – to a wide array of customer needs. With $24 billion in sales, 3M employs 79,000 people worldwide and has operations in more than 60 countries. For more information, visit www.3M.com.
More news: http://www.ocregister.com/articles/meguiar-19873-car-company.html
How Meguiar sold his company - and kept it, too
You should know this if you are concern about your car paint: Paintwork Correction or Paintwork Preservation?
You should know this if you are concern about your car paint: Paintwork Correction or Paintwork Preservation?
http://www.drbeasleys.com/blog/2010/12/09/paintwork-correction-or-paintwork-preservation/
A car’s paintwork is like its skin, its face, its essence. A car’s beauty often leans against the quality of its paint job and is often the first cause of criticism. Keeping the everyday car’s paint looking like new is a tough job, but there is certainly a way of going about correcting, preserving, and protecting a car’s paintwork.
Knowing the difference between Paintwork Correction and Paintwork Preservation is the first step to properly caring for your car’s exterior finish.
Correction
http://www.drbeasleys.com/blog/2010/12/09/paintwork-correction-or-paintwork-preservation/
Paintwork Correction or Paintwork Preservation?
A car’s paintwork is like its skin, its face, its essence. A car’s beauty often leans against the quality of its paint job and is often the first cause of criticism. Keeping the everyday car’s paint looking like new is a tough job, but there is certainly a way of going about correcting, preserving, and protecting a car’s paintwork.
Knowing the difference between Paintwork Correction and Paintwork Preservation is the first step to properly caring for your car’s exterior finish.
Under rare circumstance is full-body Paintwork Correction recommended for a properly maintained car. In most cases, cars really only need correction in certain places such as door handles to remove minor scratching. There are other scenarios requiring correction such as paint etching from acidic residue in bird droppings, acid rain, or tree sap. If these problems arise, rarely do they require buffing the entire car.
Correction can also be used as a quick fix to an ongoing problem. If your everyday car is simply too tough to maintain with regular waxes and hand washes, after a few years it’s going to need full-body correction. Paintwork neglect is the most common reason for correction and can be caused from various circumstances, the most common being automatic car washes and lack of regular waxing. Also, full-body Paintwork Correction is often done before selling a car in order to fix surface blemishes before handing over the keys.
Correction is an aggressive act and should only be done as needed. Because such aggressive techniques will remove paint, you should always weigh your options and decide what it is that you exactly need done.
PreservationIf you take your weekend cruises around town in a 1939 Chrysler Royal, it goes without saying that you want to keep that car’s paintwork as pristine as possible to preserve the vehicle’s value for as long as you can. In such a scenario, you don’t want to deeply cut into the paint when polishing a car of such antique value and thus requires using a different type of polish. Preservation polishes nourish the paintwork and allow for proper care of your car’s finish.
Now if you are cruising around in a car from 1939, chances are it has been repainted at least once. That being said, you still want to take care of that paint job so that you wont have to repaint it again. Paintwork Preservation is a gentle process that doesn’t remove a significant amount of paint from your vehicle, but rather smoothes and fills in surface imperfections to leave you with an even, glossy finish.
For car lovers and enthusiasts who believe in properly maintaining and protecting their investment, Paintwork Preservation is the only full body polishing your car should experience. As previously stated, Paintwork Correction has its uses for specific fixes, however the more you preserve, the less you’ll have to correct.
WaxingNo polish job is complete without wax. As important as preserving your paintwork is, waxing your car should never be brushed aside. Regular waxing keeps finishing glazes & polishes sealed in, providing extra protection for your car’s paint.
At the end of the day, Paintwork Correction and Paintwork Preservation alike are aimed towards the end result of a brilliant looking car. Both are used differently to achieve results, but in many cases work together to reach success.
Good to know: Why Your Brand New Car Needs A Detail
Why Your Brand New Car Needs A Detail
information from: http://www.drbeasleys.com/blog/2012/07/30/why-your-brand-new-car-needs-a-detail/
When you buy a new car you expect it to have rolled right out of the factory in pristine condition, right? Unfortunately, this is not what actually happens. Chances are, unless you’ve custom ordered the car, its been quite some time since it was at the plant, and you had better believe that the car has swapped hands once or twice. Sure, it’ll be spot cleaned and buffed a few times here and there, but believe me, your brand new car is in dire need of a detail. Here’s why…
The finish may have been butchered.
One of the major factors in why your new car needs to be detailed is what happens to the car between rolling out of the factory and being parked in your driveway. Chances are multiple dealerships and distribution centers have seen and touched your car before you have. During that time your car is going to be “prepped” by someone in the service department. I’ll let you in on a little secret… most dealerships have an inexperienced detailer with a high speed machine quickly go over your car to make the finish glisten, unknowingly creating swirl marks. Sure the polishes will hide the damage for a few weeks, but once they’ve diminished you’ll notice the butchering your car has received all because the dealer didn’t allow the proper time and attention needed to detail it. Again, and I can’t stress this enough, not all dealerships do this – some are better than others and that’s for you to decide when you go to buy your car. I can’t tell you how many customers have come into our shop in Chicago and after a week or two of driving their brand new car they notice it covered in deep swirls that only a machine could’ve caused. A paintwork correction detail by a professional should do the trick and fix any damage that may have been caused by a dealership.You must protect the clear coat.
Every new car needs to be protected. Now don’t be a fool and purchase the $120 incredi-wax from the dealer – most are a complete sham (basically a spray on sealant that coats the car for a month or two). Additionally, contrary to popular belief, the factory does not put a protective layer of wax on the car for you. The car you receive is basically naked with clear coat protecting the paint and nothing to protect the clear coat itself. This leaves your finish highly susceptible to environmental contaminants that cause imperfections. All you have to do to combat this is give your car a once over with a quality paint sealant. You’ll be protected for upwards of 6 months (depending on the product) from dust, debris, fallout, and UVs.The ‘New Car’ Detail
Correct the problem…
Now that you know why, it’s time to give your brand spanking new car its detail. You might be thinking that you need to polish your car right away to remove the embedded swirls, but that would be hasty. Wait until you see swirls to address the problem, as some cars (such as those you order straight from the factory) probably won’t be as bad as others that have been sitting in a lot for months on end. If/when the swirls do happen, either take your car to a professional or learn how to remove scratches and swirls (also known as paintwork correction).or…
As an alternative, if you use a finishing glaze followed by a wax you will successfully fill and hide any existing imperfections. This is known as paintwork preservation, which is a conservative process where you fill-in imperfections rather than cut the clear coat to create a smooth finish. (Read: Preservation vs. Correction)…and protect!
No matter which procedure you use to achieve a perfect finish, you’ve got to protect your car immediately after. Your new car is extremely vulnerable to the environment; UVs, debris, fallout, dust… they’re all gunning for the downfall of your clear coat. As always, I recommend a paint sealant for longterm protection. And keep this in mind: it is essential for a new car to be protected, not just once, but regularly.You’re now ready to give your new car the detail it’s needed since the day you bought it, so what are you waiting for? Your car certainly isn’t going to detail itself (yet – more on this later). Let us know how it goes and share your ‘new car’ horror stories with us if you have any. If I’m not mistaken we’ve heard of holograms, swirls, stained paint, mirror gashes, and stained rims on new cars… but I’m sure there are more out there.
Wax for Optimal Protection
Why a single layer of carnauba isn’t working all year round
Don’t get me wrong… your traditional carnauba wax is still protecting your paint. Just not as optimally as this new line of products – typical waxes are more effective in moderate climates or seasons, but are not optimized for extremes that we experience across the entire country. Typically I recommend layering waxes for multiple reasons, but the main is simply added protection. You can always wax over carnauba once it has bonded to the surface, and with that said, many car people layer two or even three product types to add a deeper shine and significantly improved protection. This is where our seasonal waxes can step in; while protecting more effectively than a regular carnauba would, you can still wax over it with another wax product to go the extra mile. I guess now is a good time to coin the phrase ‘your wax is only as good as the layer below it.’ What I mean by that is if, for example, say you just waxed your new BMW with a traditional carnauba paste wax and it happens to be 108˚F in L.A… Well, your paint can reach well over 20˚F higher than the temperature outside, and while carnauba’s official melting point is 182˚F, that microscopic (and much more heat sensitive) layer of protection is going to start slowly melting right off of the surface – leaving your car unprotected unless you had another layer of sealant below it. Don’t believe me? Try it. Give your hood a nice wax with a liquid or paste carnauba, remove the excess with a microfiber cloth and let it sit in the sun on a hot day (over 90˚F)… then bring the car into the garage or a shaded area and let it cool. There won’t be wax on your hood.While this is only a fraction of what was considered to develop this protection line, you get a sense of the different elements that your car is exposed is in each season, and what’s typically recognized as a struggle in the world of car enthusiasts and detailers. With this knowledge, and a bit of scientific research to back them up, each wax we created is optimized for the specific season it’s meant to be used in. Keep in mind we always recommend waxing four times per year, due to the longevity of carnauba protection (1-3 months depending on brand), in order to keep one’s paint finish protect year round. Rather than using the same carnauba wax or paint season all year round however, it makes more sense to use less wax and apply seasonally optimized protection at the start of every season that has been formulated to not fade away even during the most extreme conditions in every season – be it wax-melting heat in summer or corrosive road salt in winter. And so, now that you’ve heard our motivation and intent for this line of seasonally optimized waxes, I hope you’ll stay tuned for 1. the launch, and 2. the follow up to this blog that will dive into the (seasonal, but also regional – as you’ll soon see) benefits and uses of this unique paint protection line.
Original information from: http://www.drbeasleys.com/blog/2011/12/08/seasonal-wax-for-optimal-protection/
How To Avoid & Quickly Remove Waterspots
info from:http://www.drbeasleys.com/blog/2013/03/20/how-to-avoid-quickly-remove-waterspots/
The slick surface won’t allow water to sit still and, therefore, it will not be able to dry and cause spotting. In addition to this, you can quickly wick water from flat surfaces with a microfiber towel and have no problem at all.
There’s no fighting spring showers, but you can certainly avoid the unsightly remnants left behind from a quick-drying rain. Protect your finish and stay prepared with a detail spray and you’ll be set regardless of adverse conditions.
How To Avoid & Quickly Remove Waterspots
Spring brings rain and with it waterspots. So as not to fear the forecast, there are two ways you can protect yourself against the inevitable evaporation of rain on your (ideally) spotless car. Continue reading and see how two simple tips can keep you looking great even if the rain comes down.
1. Seal your car and add a layer of wax.
By seal I, of course, mean use a paint sealant to shield your car from the affects of poor weather. Then, once you’ve allowed the sealant to cure (unless you use an instant bonding paint sealant), layer up with carnauba to increase shine, resilience, and the ability to repel precipitation. Not only will your paint be protected against UVs and damage from environmental fallout, but you’ll have rain beading up and running off your car like it was greased in oil.The slick surface won’t allow water to sit still and, therefore, it will not be able to dry and cause spotting. In addition to this, you can quickly wick water from flat surfaces with a microfiber towel and have no problem at all.
2. Utilize a detail spray on a regular basis.
While it might be tempting bust out the bucket and grit guard and do a full wash when you get waterspots, it may not be necessary. If you’ve let the blemishes sit on the paint surface for quite some time then you may need to wash the car (or maybe even use a paint cleaner). But if they’re relatively fresh there’s no reason you shouldn’t be able to wipe them up with some touch up spray and a microfiber towel.There’s no fighting spring showers, but you can certainly avoid the unsightly remnants left behind from a quick-drying rain. Protect your finish and stay prepared with a detail spray and you’ll be set regardless of adverse conditions.
Top 4 Ways To Avoid Surface Scratches
Info from http://www.drbeasleys.com/blog/2012/06/23/avoid-surface-scratches/
While there are a number of ways to prevent and avoid surface scratches, it’s important to remember to keep your car clean. When cars get dirty and contaminated, that’s when the issues arrise. Someone buffed a car that needed to be clayed – hello swirl marks. Put the cover on when the car was covered in dust – gonna find some scuffs. All I’m saying is be prepared, keep your car clean, and stay ahead of the game. Try it out for yourself and let us know how it goes. I guarantee you won’t be disappointed when you see how great your car could look.
Top 4 Ways To Avoid Surface Scratches
Scratches, swirls, holograms – they’re terrible. Surface imperfections can and will ruin the appearance of your car – especially if it’s a dark color. But what if I told you that any surface blemish you get is completely preventable? Would you take advantage? I guess we’ll find out as we cover four easy and effective ways to prevent your car from getting scratches…
1. Regular Protection
The best way to prevent and avoid clear coat scratches is to always keep your car protected. The best way to go about this is often argued, but (as I’ve recommended many times in the past) without a question the most effective way to seal your paint is with a liquid paint sealant and a premium carnauba. Not only will the paint sealant create an excellent barrier, but you get the deep shine of carnauba on top of it all. It’s the best of both worlds, and better yet, it’ll give you roughly 6-9 months of protection from scratches. (Read: Layering Waxes)2. Hand Washing
If you’re still washing your car at an automatic wash, consider this your wake up call. Those noodles and brushes at the car wash have touched hundreds if not thousands and thousands of cars before yours. Dirty cars. That dirt then gets embedded into the cloth, noodle, brush and is then dragged across your paintwork. Additionally, remember that wax you got a few weeks ago? If you bring your car to the automatic (even the touchless/touch less car wash), the strong chemicals will weaken the bond and lower the sealant’s effectiveness. If you switch to hand washing, the advantages are staring you in the face:- Greater attention to detail = better clean
- Conserves water
- Saves money
3. Ditch the Machine Polisher
Most people fail to realize that the machine they’re using to remove scratches is usually what’s causing them in the first place. High speed machines, for the most part, are simply too powerful for what you need them to do… therefore putting your paint at risk. Say you have a microscopic piece of debris lodged in the pad; that, combined with the machine’s high speed and heat, is going to tear up your paintwork and create swirls, holograms, you name it. Additionally, over polishing can lead to clear coat degradation, fading, and discoloration due to increased UV penetration. It’s safe to say you don’t want that happening. I suggest you switch to an orbital (like the Cyclo). They aren’t as dangerous as a rotary buffer, and, when used correctly, can yield the exact same results if not better. This one’s as easy as it comes – avoid scratches and ditch your high speed buffer.4. Clear Bra
For extreme precaution, the clear bra. You may have seen super cars covered in plastic wraps or vinyl adhesives on the bumpers, mirrors, and hood – this is a clear bra. In a sense, all a clear bra is designed to do is give your car an additional layer of longterm temporary protection against rock chips, swirl marks, scratches, bugs, and more. Longterm because it’s plastic, temporary because they do get old, discolored, and scuffed – you’ll almost always need to replace them after a handful of years. At anywhere from $300 to $3000 packages (depending on coverage), it still beats repainting. And the best part? Your paint will never get a scratch. Yes, the clear bra film will get scratches – make no mistake on that. But you can buff, polish, wax, seal the same way with a clear bra, so there’s nothing to worry about. All that matters here is that your paint job is safe and locked in against almost anything.While there are a number of ways to prevent and avoid surface scratches, it’s important to remember to keep your car clean. When cars get dirty and contaminated, that’s when the issues arrise. Someone buffed a car that needed to be clayed – hello swirl marks. Put the cover on when the car was covered in dust – gonna find some scuffs. All I’m saying is be prepared, keep your car clean, and stay ahead of the game. Try it out for yourself and let us know how it goes. I guarantee you won’t be disappointed when you see how great your car could look.
Surface Science: Car Scratches: A very good explanation from James Detmer and Jim Lafeber
Hey , if you read this article you are very near to understand what
As any driver knows, surface scratches plague the visual aesthetics of a car’s paint job. They make a paint finish look dull and neglected, and in some cases can cause the need for repainting. What most everyday drivers don’t know is that there is a science behind scratches, and removing them isn’t as easy as a simple wax or machine buff makes it look. Many people fall victim to thinking their paint is in pristine condition simply because it’s been recently detailed, only to wind up disappointed a few months later over their car’s newly visible scratches. It’s important to understand that not every scratch can be removed, but all scratches can be made less apparent to the human eye.
WHAT IS CLEAR COAT
Clear coat refers to the clear top layer of paint that is applied over a colored base coat, and is found on most modern cars. Clear coat increases the paint’s durability, gloss and resistance to harmful environmental effects such as UV rays; similar to a more permanent wax. Typically – and it varies by manufacturer – clear coats are 1.5 to 2 mils in depth (50 – 60 microns). To give you an idea of how thin this really is, 1 mil is 1/1,000th of an inch. As you polish, you’re taking off and removing microscopic amounts of this clear coat, and according to some manufacturers, there are limitations to the amount you should be removing. Here’s what the American companies say is the most you should never remove from your car’s clear coat:
IDENTIFYING A SCRATCH
The basis of scratch science begins with depth. The depth of a scratch will determine whether it can be simply buffed out or has to be painfully repainted. If you were to examine a scratch as part of a cross section, you would notice the surface’s different layers: most commonly metal, primer, color, and clear coat (Figure 1). There are many different types of scratches and identifying their differences is the first step back to a lustrous finish.
Unfortunately, the world of automobile enthusiasts has deemed machine buffing the ultimate answer to any problem regarding paint. With no offense to the community, this is absolutely wrong if you’re interested in preserving the health, beauty, and longevity of your finish – think vintage cars with original paint. If you’re more of the 3-year lease type and your car has a predetermined lifespan, by all means polish away, but it’s important to realize that proper care can prevent the need to dig into your car’s clear coat in the first place. Also, if you’re set on machine buffing, remember that each time you take a machine to the surface, you will either be removing some clear coat or subjecting your paint to swirl marks.
NONE of us have luck to avoid stone~~~LOL. hehe
Surface Science: Car Scratches
As any driver knows, surface scratches plague the visual aesthetics of a car’s paint job. They make a paint finish look dull and neglected, and in some cases can cause the need for repainting. What most everyday drivers don’t know is that there is a science behind scratches, and removing them isn’t as easy as a simple wax or machine buff makes it look. Many people fall victim to thinking their paint is in pristine condition simply because it’s been recently detailed, only to wind up disappointed a few months later over their car’s newly visible scratches. It’s important to understand that not every scratch can be removed, but all scratches can be made less apparent to the human eye.
WHAT IS CLEAR COAT
Clear coat refers to the clear top layer of paint that is applied over a colored base coat, and is found on most modern cars. Clear coat increases the paint’s durability, gloss and resistance to harmful environmental effects such as UV rays; similar to a more permanent wax. Typically – and it varies by manufacturer – clear coats are 1.5 to 2 mils in depth (50 – 60 microns). To give you an idea of how thin this really is, 1 mil is 1/1,000th of an inch. As you polish, you’re taking off and removing microscopic amounts of this clear coat, and according to some manufacturers, there are limitations to the amount you should be removing. Here’s what the American companies say is the most you should never remove from your car’s clear coat:
- Chrysler: .5 mils (12-13 microns)
- Ford: .3 mils (7-8 microns)
- GM: .5 mils (12-13 microns)
IDENTIFYING A SCRATCH
The basis of scratch science begins with depth. The depth of a scratch will determine whether it can be simply buffed out or has to be painfully repainted. If you were to examine a scratch as part of a cross section, you would notice the surface’s different layers: most commonly metal, primer, color, and clear coat (Figure 1). There are many different types of scratches and identifying their differences is the first step back to a lustrous finish.
- Level 1A: A minor clear coat scratch is the easiest to take care of and is the most common type of scratch. These are left by almost anything coming into contact with an unprotected surface, even a dirty towel. These are harder to see simply because they’re not too deep, and are easily fixed without causing major harm to the clear coat (ie. hand polishing or light buffing).
- Level 1B: The deeper side of clear coat scratches aren’t as easily taken care of, but can be effectively removed or reduced by proper machine polishing and rounding. 1B scratches are most commonly related to swirl marks and are caused by automatic car washes, poor technique, dirty applicators, or neglect. These are noticeably deeper than 1A scratches, but haven’t hit the paint.
- Level 2: If you’ve noticed a scratch and you can’t see another color behind the pigment of your car, you can be sure you haven’t hit primer or metal. In this case, say the scratch has gone through the clear coat and into the paint itself; the color is still good, so touch up paint will not be necessary. These are similar to clear coat scratches, other than the fact that you’ve actually taken a bit out of the paint. Since you’ve pierced the paint layer, level 2 scratches cannot be fully removed, but can be polished down to an almost unnoticeable level.
- Level 3: If a scratch is into the primer, but not the metal, you’re still not going to be able to get it out, but you will be able to make it a lot less visible. At this depth you’ll usually see white or an off-white (even grey) color beneath the paint, signifying that you’re at the primer level. Although you shouldn’t have to worry about rusting at this depth, you should still take action. In this case, use touch up paint on the scratch as soon as possible.
- Level 4: If the scratch has hit the metal, you’re going to have to repaint or use touch up paint. At this depth you’ll see a silver color when examining the scratch, and, if left untreated, the surface will slowly transition to a rust. Neither waxes, glazes, or polishes will be able to fix a scratch that has punctured the metal, no matter what any “magic” product promises. If this situation has occurred, clean out the scratch immediately and grab some touch up paint as soon as possible
Unfortunately, the world of automobile enthusiasts has deemed machine buffing the ultimate answer to any problem regarding paint. With no offense to the community, this is absolutely wrong if you’re interested in preserving the health, beauty, and longevity of your finish – think vintage cars with original paint. If you’re more of the 3-year lease type and your car has a predetermined lifespan, by all means polish away, but it’s important to realize that proper care can prevent the need to dig into your car’s clear coat in the first place. Also, if you’re set on machine buffing, remember that each time you take a machine to the surface, you will either be removing some clear coat or subjecting your paint to swirl marks.
Preservation begins with a mindset. Truly caring for your car’s paintwork is keeping it properly protected throughout the years, and this proves to be rewarding. As stated earlier, the less of clear coat you remove, the better job you’re doing at protecting the paint. The basis of preservation rests on filling rather than cutting, and keeping the largest amount of factory clear coat on the car as possible. This doesn’t mean that polishes and glazes are to be avoided, but rather the types of products need to be understood. Smoothing polishes and fine polishes are gentle on clear coats, and when used with a finishing glaze, help to fill and slightly round the edges of the scratch – making them less noticeable. Preservation successfully minimizes the appearance of all scratches, even level 4, by limiting the amount of light reflection within a scratch. The rougher and deeper a scratch is, the more light reflects inside the scratch, making it increasingly visible to the human eye (Figure 2). Although hand polishing will do just fine, preservation doesn’t necessarily mean no machines, but rather than a high speed or rotary model, an orbital buffer is preferred for this process.
Correction is the more aggressive polishing technique and is usually referred to as common practice within the detailing community. Also recognized as high speed buffing, cutting, machine polishing or fixing, correction utilizes more abrasive technology to remove clear coat scratches (1A). The amount of clear coat removed will vary depending on how deep the scratches are that you’re trying to get out, but always remember that the more you buff, less and less clear coat is left to protect the painted layer. By cutting, this process will successfully remove level 1A scratches and some 1B scratches from the paint. Although deeper scratches (level 2-4) can only be shortened and rounded, this process minimizes their visibility by allowing light a direct path of reflection. For paintwork correction processes, leveling compounds are used and utilized in stages – usually a more abrasive compound followed by a slightly less abrasive product, and finished with a glaze before waxing. Similarly to the preservation process, the finishing glaze is used to further smooth and fill any last imperfections after leveling compounds have been used – this helps to provide an even surface for wax application and minimizes the appearance of any deeper scratches that may not have been removed by the compound.
RECAP
For at-home and professional detailers alike, the importance of understanding and identifying (Level 1A, 1B, 2, 3, 4) surface scratches should never be understated. In the detailing world, paintwork correction and paintwork preservation are both techniques and mindsets that can be incorporated into any buffing procedure. For example, correction techniques may be used on some deeper areas, while preservation is used on the rest of the car. Combining the two comes with expertise, time and practice, but can prove rewarding at the end of the day. Becoming knowledgeable on the sciences behind clear coats, scratch depth, and polishing procedures will lead to smarter car care and, most importantly, a better looking car.
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But here is what my opinion about. NO matter how good we remove the scratches. NO matter how good we flat down the layer of clear coat for nice look. NO matter how good we keen to protect the car paint with sealant... We as a daily driver, NO matter you go to work to school or anywhere you go.
None of us can avoid sand blow to us when we are driving, whereby sand and stone chip will still keep on hitting our car body.
Even we are putting in a super highclass and super duper hard coating which claim almost perfect protection among environment...
reduce much polishing and scratch/swirl removal, put wax and sealant more frequent as good habit. Forget about compound unless you got a deep scratches that make you feel uncomfortable....what say if you just compound-ed yesterday and today got another scratches hit...good luck for your car detailing journey~!
A good thought about : What’s The Deal With Orange Peel?
This one is what I had been thinking long time ago and think of a better way to communicate out to other people who really have consideration to their car clear coat. Because not everyone wiling to scarify their car's clear coat. let go in detail for : DR beasleys blog about:
look for DR beasleys or add me in fb Alex_Kwok and share me your thought... good luck in your car detailing journey~~!
What’s The Deal With Orange Peel?
An expert shows how he removed orange peel paint defect , from autogeek
An expert shows how he removed orange peel paint defect , from autogeek.
This is what normal detailer prefer to do so to drive out the awesome woo-haa effect of car body mirror look effect.
not to discuss about this but first enjoy the work he done here.
Do visit autogeek forum to find out upon your preferences:
Someone ask the orange peel question , same thing is when a person/driver feel that he don't has a mirror look car...
and the expert revert the post here, some good explanation..
The expert is good to tell his work! awesome!
Although this is what an expert do, do ever do we ask this....is this right for us to do so?just to remove and sand down the clearcoat for the sake of mirror look effect? scarifying the car clear coat which offered by car manufacturer just to drive with the woo-haa effect which car detailer loves to most?
Not a right or wrong here, but let's look for what is the car paint coat actually is HERE.
From my article which derive from sierraglow about the car paint coat, moving out or reducing the top coat of car paint-->clear coat is actually reducing your paint protection which offer by car manufacturer to you.
You think twice for this......
By the way, I feel to proud to the detailer work, and here is another information which wrote by drbeasleys.com.....to be continue..
This is what normal detailer prefer to do so to drive out the awesome woo-haa effect of car body mirror look effect.
not to discuss about this but first enjoy the work he done here.
Do visit autogeek forum to find out upon your preferences:
Someone ask the orange peel question , same thing is when a person/driver feel that he don't has a mirror look car...
and the expert revert the post here, some good explanation..
The expert is good to tell his work! awesome!
Although this is what an expert do, do ever do we ask this....is this right for us to do so?just to remove and sand down the clearcoat for the sake of mirror look effect? scarifying the car clear coat which offered by car manufacturer just to drive with the woo-haa effect which car detailer loves to most?
Not a right or wrong here, but let's look for what is the car paint coat actually is HERE.
From my article which derive from sierraglow about the car paint coat, moving out or reducing the top coat of car paint-->clear coat is actually reducing your paint protection which offer by car manufacturer to you.
You think twice for this......
By the way, I feel to proud to the detailer work, and here is another information which wrote by drbeasleys.com.....to be continue..
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